Media

The late American artist, Andy Warhol once said in 1968, “In the future, everyone will be world-famous for fifteen minutes.” As it is often the case, the bold prediction, made by the greats, the likes of Andy Warhol, does become a reality at some point in human history.

The advent of interaction-based digital era, facilitated by the invention of pocket-sized technologies, also by the rise of social media platforms, not only has provided each one of us with the basic tools to potentially create and live that fifteen minutes of fame, but it also has presented to us the possibility of transforming that fifteen minutes of fame into Gangnam Style kind of a worldwide sensation with a dazzling and lucrative career.

Dazzling and lucrative are two adjectives that many people use to describe the media landscape. In this I-generation, though the traditional media corporations still enjoy their prestiges and influence; however, their hard won reputation and strong financial backing can neither minimize the constant threats, posed by emerging new media talents nor delay the imminency of change of time.

Youtuber, Vlogger, Instagrammer, and Facebooker are just some of the new arrivais, whose presence has drastically transformed and diversified the modern media.

In the modern media landscape, not only do we get to go to school, be in awe of the seven wonders of the world, experience the ugly and brutal sides of humanities and have a joke about the media bias and the inherent human imperfections, but we also get to be a bemused spectator, shaking head at the prattling reports of first-world problems and witnessing the consequences and sufferings, caused by not only others’ illusory impression of the overnight success, but also their insatiable pursuit of instant gratification.

Media is a world that revolves around the principles of communication and leadership. Having cultivated proper communication ethics and virtues, the modern media landscape is sure to be gentrified. Being led by responsible and competent leaders, every player in the media landscape is well prepared to inform, to educate, to entertain and to inspire the masses.

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