The history of Bond girls, the James Bond girls, was the main subject of a conversation that I just heard in a Swiss radio program. Each generation of the Bond girls was discussed and compared to a point, where I could no longer keep track of their names. All I could think about to myself all the way through the program was “James Bond is such a womanizer.”
To some men, being labeled as a womanizer is a compliment. They hold the belief that their masculine bravado is closely linked to the number of women they have sexual encounters with. Being a real man is all about being charming and seducing as many girls as possible. To other men, who despise everything that has to be concerned with womanizing, we fear that a patriarchal tradition that is so much a part of our worldly culture could never be eradicated, due to the generational perpetuation and naturalization, by entertainment industries, of womanizing characters, such as James Bond.
James Bond’s womanizing tendency is being celebrated and worshiped worldwide. He takes full advantage of the sensuality of the Bond girls in order to bring forward his own. In a world, where feminist movement is progressing rapidly, many self-proclaimed feminists still can’t resist but fall under both of the physical spell and mental enticement of James Bond.
The acceptance and celebration of a womanizing character, such as James Bond, to a large extent, has to do with the fact that we live in a worldly culture, where patriarchal traditions are the dominant ones. Let’s take a moment to imagine, hypothetically, that the character of James Bond didn’t exist; instead, we have a similar character of the female persuasion, named Jamie Bond. Jamie Bond enjoys a long-lasting career as a secret agent, who is lucky enough to have sexual encounter with generations of Bond boys. Had this been the case, the public discourse would have been hugely different.
If we want to make progress, should we discard entertainment that continues to insinuate a backward thinking, regardless of its popularity and stature in the entertainment history?